ASK Childhood Cancer Foundation

Richmond, VA | Sep 2024 - Present

Featured Work

Meet ASK Kid Eliza

If Eliza isn't riding her bike, there's a good chance she's watching Sofia the First or spending time with her friends and family. With a smile that lights up the room, Eliza never meets a stranger and has a gift for making connections wherever she goes.

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Meet ASK Kid Riley

For most 15-year-olds, life is about hanging out with friends, playing video games, and looking forward to the independence that comes with a 16th birthday.

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Meet ASK Kid Cassidy

With a bubbly personality and a spark of creativity that shines through everything she does, 12-year-old Cassidy lights up every room she enters. She loves making people smile, expressing herself through music, and finding joy in the little things.

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Davoud Family Thank You Video

The Challenge

ASK Childhood Cancer Foundation needs compelling, mission-driven content to raise awareness, engage diverse audiences, and highlight its impact on children with cancer and their families in Virginia. The challenge was to translate complex experiences and program outcomes into authentic, accessible stories while maintaining a consistent brand voice across all communication channels.

The Strategy

I developed audience-focused content that combined emotional storytelling, data-driven messaging, and consistent visual branding across social media, email marketing, video, and print. From interviewing families for Kourageous Kids stories to transforming program data into engaging impact campaigns, I tailored messaging and creative approaches to each platform and audience while reinforcing ASK's mission and inspiring community engagement. I also monitored social media performance, using engagement metrics and audience insights to evaluate content effectiveness, refine strategies, and inform future campaigns.

Skills Demonstrated

• Marketing

• Content Strategy

• Brand Storytelling

• Social Media Marketing

• Email Marketing

• Copywriting

• Video Production

• Graphic Design

• Audience Segmentation

• Data Analysis & Performance Reporting

• Campaign Development

• Project Management

• Cross-Functional Collaboration