Cloth & Paper
Richmond, VA | Feb 2023 - Oct 2023
Featured Work
The Challenge
Cloth & Paper's social media presence relied on consistent, high-quality storytelling to engage a loyal audience while supporting product launches and brand awareness. The challenge was to create platform-specific content that felt authentic to each channel while maintaining a cohesive luxury brand identity.
The Strategy
Rather than publishing identical content across every platform, I adapted messaging, hooks, and storytelling techniques to fit each audience. Educational videos, product features, behind-the-scenes content, and trend-based videos were all tailored to maximize engagement while reinforcing Cloth & Paper's premium brand voice.
Impact
Created 200+ branded social media posts
Scripted 90+ TikTok videos
Wrote 30 YouTube videos and 70 Shorts
Contributed to a 178% increase in total video views
Skills Demonstrated
Social Media Marketing
Copywriting
Short-Form Video Strategy
Long-Form Video Strategy
Content Strategy
Brand Storytelling
Brand Voice Development
Video Scripting
B2C Marketing
E-Commerce Marketing
